Nova Scotia
NSLCNova Scotia Liquor Corporation
HALIFAX ROOTS. GLOBAL CONNECTIONS.
Bringing distinctive wines and spirits to Atlantic Canada. Connecting the people who make them with the people who appreciate them.
Explore our portfolioTalk representation
ABOUT US
“A company created from a true passion for wine and spirits, and for the people who put that same passion into each bottle.”Adam McCarthy
Bringing exceptional brands to Atlantic Canada
McCarthy Wines & Spirits is focused on successfully expanding selling markets for our clients in Canada. Based in Atlantic Canada, we work with the region's liquor boards, and the LCBO, to secure listings, build distribution, and grow brand awareness for our suppliers.
McCarthy Wines & Spirits is known for its strong spirits portfolio and for bringing new, exciting premium brands to Atlantic Canada. We are dedicated to our suppliers and to building close relationships, while working together to ensure their products and hard work receive the attention and effort they deserve.
Meet your Canadian market partnerWHERE WE WORK
Through strong relationships and a solid understanding of the listing processes of each liquor board, McCarthy Wines & Spirits assists our clients in selling their products in Atlantic Canada and beyond.
Nova Scotia Liquor Corporation
NB Liquor
Newfoundland Labrador Liquor Corporation
Prince Edward Island Liquor Control Commission
Liquor Control Board of Ontario
Connections through established partner agencies, with our core focus firmly on Atlantic Canada.
WHAT WE DO
From the first buyer meeting to a place on the back bar, we put relationships and practical market knowledge to work.
We manage the submission process: buyer meetings, category calls, competitive comparisons, pricing strategy, samples and follow-through for the boards we work with.
Getting listed is the start, not the finish. We take responsibility for growing each brand after approval — conducting staff tastings to educate and showcase our products, planning consumer sampling events, executing planned and budgeted promotions, and building the on-shelf presence that turns a first order into a sustained one.
Atlantic Canada has an outstanding bar and restaurant culture. We work to get our brands on cocktail menus and back bars across the region, building the kind of consumer familiarity that supports retail performance
Nova Scotia has a small number of private liquor stores operating independently of the NSLC, each with its own sales team focused on restaurant accounts. Niche products that consumers may not know yet are a natural fit. These stores keep them in focus, and we work alongside their teams to make sure the brands get excellent visibility in the province's restaurants
We participate in the annual Wine, Whisky and Spirits festivals run by the Atlantic liquor boards. These events are a key opportunity to introduce new brands directly to consumers, build awareness, and demonstrate the reception a product receives — which in turn supports conversations with buyers about future orders and expanded listings.
Category data, comp analysis, and realistic volume forecasting before any submission is made. We carry out market gap analysis and follow consumer trends so that we submit the product best suited to each category review, not simply the one we have on hand. Every case matters and every pitch is built on the numbers.
OUR PORTFOLIO
Producers and brands from Ireland, England, Italy, Canada and Mexico. Chosen for character, craftsmanship and the opportunity they bring to our markets.
Showing 12 suppliers

Boann whiskey, The Whistler, Copper Cloud and Silks Irish Dry Gin.
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Gin, vodka, Camerise, Génépi, vermouth, apéritif and absinthe from Charlevoix.
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That Boutique-y Whisky Company and That Boutique-y Gin Company.
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The Legendary Silkies, Ardara Distillery and An Dúlamán Gin.
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A family-owned distillery in County Meath, home to The Whistler and Boann Single Pot Still expressions.
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From Triple Oak to distinctive cask finishes: P.X. I Love You, Mosaic Marsala and The Good, The Bad and The Smoky.
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Irish cream from Clonmel, County Tipperary, blending Golden Vale cream with aged Irish whiskey. Original and an indulgent range of flavours.
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A taste of Calabria, from Caffo’s Italian amaro tradition.
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Additive-free Blanco and Reposado from Hacienda Casa Macías in Tequila, Jalisco. Traditional agave cooking, roller-mill extraction and natural fermentation.

A distinctive Italian wine-based amaro made with cardoon and botanicals. A versatile addition to aperitivo serves and classic cocktails.

Distinctive whiskies, imaginative labels and a spirit of discovery. A colourful collection for curious whisky drinkers.
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The Legendary, Dark and Midnight Silkie expressions bring the smoky whiskey traditions and coastal character of Donegal to the glass.
Explore The Legendary Silkies
The home of Sliabh Liag Distillers in County Donegal, bringing whiskey making back to the northwest of Ireland.
Explore Ardara Distillery
Small-batch Irish whiskey matured in selected second-fill bourbon casks. A family connection to the drinks trade and a distinctly Dublin spirit.
Explore Molly Malone Irish Whiskey
A classic Italian amaro from Bassano del Grappa, crafted by Nardini, whose distilling heritage dates to 1779.
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Sweet Italian sparkling wine made from Moscato Bianco di Canelli grapes. Aromatic, floral and fruity, with lively bubbles.
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An orchard-inspired Irish gin with apple blossom, honey and elderflower among its 14 botanicals. Floral, silky and made for a memorable G&T.
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Creative gins with bold personalities and illustrated labels. A playful invitation to explore the world of botanicals.
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Charlevoix grain meets wild botanicals. Saline freshness, woody and citrus notes, and a peppery floral finish give this gin its sense of place.
Explore Menaud Gin
A vibrant haskap berry liqueur made with Menaud Gin and berries grown by the Bhérer family in Charlevoix. Fruity character, a rich red colour and a distinctly local connection.
Explore Menaud Camerise
Menaud’s interpretation of traditional French Génépi, made with sustainably harvested artemisia genipi and a blend of regional botanicals. Herbaceous, floral and best enjoyed ice cold.
Explore Menaud Génépi
Made with Vandal-Cliche grapes and a blend of botanicals, including wormwood, Charlevoix juniper and angelica. Herbal and floral notes, an amber colour and gentle sweetness.
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Inspired by Italian bitter aperitifs and shaped by Nordic fruit and botanicals. Sea buckthorn, haskap and barberry bring bright fruit and balanced bitterness to spritzes and Negronis.
Explore Menaud Apéritif
Green anise, fennel and wormwood lead this distinctive Charlevoix absinthe, with resinous and spicy notes. A bold expression from Menaud’s distillery.
Explore Menaud Absinthe
An Irish maritime gin from Sliabh Liag Distillers, inspired by the wild Atlantic coast of Donegal.
Explore An Dúlamán Gin
Irish whiskey meets Irish honey in this golden liqueur from Boann Distillery, featuring honey from the family’s orchard bees.
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Irish cream from grass-fed cows meets a whiskey blend featuring Single Pot Still Irish whiskey. Rich chocolate, vanilla and toffee notes, with a hint of coffee and warming whiskey spice.
Explore The Whistler Irish Cream
Juniper, citrus and warming spice in a distinctive double-infused gin. Hand-wrapped, strung and wax-dipped for a character all its own.
Visit website ↗Availability varies by province. Portfolio inclusion does not indicate a current retail listing.
LET’S CONNECT
Looking for Atlantic Canadian representation?
Interested in a brand from our portfolio?
Let’s talk.