HALIFAX ROOTS. GLOBAL CONNECTIONS.

Exceptional spirits.Meaningful connections.

Bringing distinctive wines and spirits to Atlantic Canada. Connecting the people who make them with the people who appreciate them.

Explore our portfolioTalk representation
CHARACTER. CRAFT. A SENSE OF PLACE.THE PORTFOLIO
Boann Legacy Irish Whiskey with a glass, photographed on a stone surface
Boann Legacy. County Meath, Ireland.Discover something distinctive.
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ABOUT US

A shared passion.
From maker to market.

“A company created from a true passion for wine and spirits, and for the people who put that same passion into each bottle.”Adam McCarthy

Bringing exceptional brands to Atlantic Canada

McCarthy Wines & Spirits is focused on successfully expanding selling markets for our clients in Canada. Based in Atlantic Canada, we work with the region's liquor boards, and the LCBO, to secure listings, build distribution, and grow brand awareness for our suppliers.

McCarthy Wines & Spirits is known for its strong spirits portfolio and for bringing new, exciting premium brands to Atlantic Canada. We are dedicated to our suppliers and to building close relationships, while working together to ensure their products and hard work receive the attention and effort they deserve.

Meet your Canadian market partner

WHERE WE WORK

Markets & liquor board relationships

Through strong relationships and a solid understanding of the listing processes of each liquor board, McCarthy Wines & Spirits assists our clients in selling their products in Atlantic Canada and beyond.

Nova Scotia

NSLC

Nova Scotia Liquor Corporation

New Brunswick

ANBL

NB Liquor

Newfoundland & Labrador

NLC

Newfoundland Labrador Liquor Corporation

Prince Edward Island

PEI LIQUOR

Prince Edward Island Liquor Control Commission

Ontario

LCBO

Liquor Control Board of Ontario

Québec, Alberta & British Columbia

EXTENDED REACH

Connections through established partner agencies, with our core focus firmly on Atlantic Canada.

WHAT WE DO

Working for our suppliers.
Every step of the way.

From the first buyer meeting to a place on the back bar, we put relationships and practical market knowledge to work.

01

Board listings

We manage the submission process: buyer meetings, category calls, competitive comparisons, pricing strategy, samples and follow-through for the boards we work with.

02

Once in market

Getting listed is the start, not the finish. We take responsibility for growing each brand after approval — conducting staff tastings to educate and showcase our products, planning consumer sampling events, executing planned and budgeted promotions, and building the on-shelf presence that turns a first order into a sustained one.

03

On-premise

Atlantic Canada has an outstanding bar and restaurant culture. We work to get our brands on cocktail menus and back bars across the region, building the kind of consumer familiarity that supports retail performance

04

Private retail — Nova Scotia

Nova Scotia has a small number of private liquor stores operating independently of the NSLC, each with its own sales team focused on restaurant accounts. Niche products that consumers may not know yet are a natural fit. These stores keep them in focus, and we work alongside their teams to make sure the brands get excellent visibility in the province's restaurants

05

Festivals & events

We participate in the annual Wine, Whisky and Spirits festivals run by the Atlantic liquor boards. These events are a key opportunity to introduce new brands directly to consumers, build awareness, and demonstrate the reception a product receives — which in turn supports conversations with buyers about future orders and expanded listings.

06

Market intelligence

Category data, comp analysis, and realistic volume forecasting before any submission is made. We carry out market gap analysis and follow consumer trends so that we submit the product best suited to each category review, not simply the one we have on hand. Every case matters and every pitch is built on the numbers.

OUR PORTFOLIO

Distinctive bottles.
Stories worth sharing.

Producers and brands from Ireland, England, Italy, Canada and Mexico. Chosen for character, craftsmanship and the opportunity they bring to our markets.

Showing 12 suppliers

Availability varies by province. Portfolio inclusion does not indicate a current retail listing.

LET’S CONNECT

Your next chapter
starts with a
conversation.

Looking for Atlantic Canadian representation?
Interested in a brand from our portfolio?
Let’s talk.

McCarthy Wines & Spirits
Halifax, Nova Scotia, Canada

902 449 0738